Though it feels like we’re barely past CES, things are already quickly ramping up in the PC hardware industry once again. Kicking off in a bit under two weeks is the 2017 Game Developers Conference, taking place as always in San Francisco. While it isn’t a tradeshow in the consumer sense, the conference traditionally draws out the major PC hardware vendors as part of the developer outreach efforts, and this year is no exception.

GDC event details have been posted for both AMD and NVIDIA, whom it turns out are both holding events on February 28th (the day before the expo part of GDC opens). Neither of the vendors have announced their events through their gaming websites or press releases – bear in mind this is a developers’ conference – but both have sent out invites to developers and other GDC attendees.

AMD: Capsaicin & Cream

The sequel to last year’s Capsaicin event, AMD is once again at GDC to talk to developers at their Capsaicin & Cream event. Last year’s event featured the announcement of the developer-focused Radeon Pro Duo, and a new AMD GPU roadmap. AMD’s event description (posted below) is light on details, but of note it appears that AMD will once again be livestreaming the event at 10:30am Pacific.

This year at GDC, join us on the 28th for our Capsaicin livestream and our Cream developer sessions - insightful and inspiring talks focused on rendering ideas and new paths forward, driven by game industry gurus from multiple companies including Epic and Unity.

The Capsaicin livestream kicks off at 10:30 AM from Ruby Skye, a feature-packed show highlighting the hottest new graphics and VR technologies propelling the games industry forward.

NVIDIA: GeForce GTX Gaming Celebration

Not to be outdone, NVIDIA is hosting an event at GDC as well, which they’re dubbing their GeForce GTX Gaming Celebration. NVIDIA did not have an event in 2016, while in 2015 the company used the event as the backdrop for the SHIELD TV unveiling (with a surprise GTX 980 Ti announcement the next morning). Like AMD, NVIDIA is being similarly mum about their event, but it’s safe to say it’ll involve GeForce…

Come join us for an evening of awesome PC gaming, hardware, tournaments and of course free food, drinks and a few other amazing surprises.

Doors will open at 6:30 PM and the event will start promptly at 7 PM.

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  • surfnaround - Thursday, February 16, 2017 - link

    Dawn of a new hor-ryzen? the sun rising...

    Or is it ho-ryzen? the sun setting... #rimshot
  • fanofanand - Thursday, February 16, 2017 - link

    I know they have no reason to be, but this comes off as desperate by Nvidia. AMD has the NDA lift for Ryzen, they will likely announce the actual VEGA GPUs, possibly giving specs, and Nvidia is going to say what? Here's the 1080ti everyone knew was coming?
  • Ryan Smith - Thursday, February 16, 2017 - link

    So events like these are planned months in advance. Vendors have book the event space very early due to how popular GDC is, never mind actually lining up content for them.

    Most likely NV and AMD both started planning these 6 months ago, with no idea what the other was up to. (This actually happens a lot more in this industry than you guys would think)
  • fanofanand - Thursday, February 16, 2017 - link

    Thanks for the insider insight Ryan! It's easier for us plebs to think there is so much corporate espionage going on that very little is unknown between competitors.
  • MattMe - Friday, February 17, 2017 - link

    I like to imagine that most on here are aware of this, they just aren't as vocal ;)
  • Achaios - Thursday, February 16, 2017 - link

    Nahhh, EVGA just released their new version of the 1080 and you think that NVIDIA will talk about the 1080TI when AMD's VEGA is six months away from launch?

    No man, NVIDIA will tell us about how excited they are to build technology that will drive cars instead of us, drive ships instead of us or something else equally boring like how excited they are with VR.

    What gamers get? Nada.
  • Yojimbo - Thursday, February 16, 2017 - link

    I'm pretty sure the way it works is that NVIDIA decides when the 1080 Ti (or any other GPU) will be released and their board partners know well in advance about when that will be. Then the board partners can decide their strategy. NVIDIA doesn't plan their GPU releases around the board partners' strategies.

    Board partners coming out with new 10 series versions doesn't suggest a lower likelihood of a 1080 Ti coming out. The 1080 Ti mostly exists in its own market segment. What is suggested to me is that there is probably no Pascal refresh (new GPUs based on Pascal that replace the already released Pascal GPUs) coming in the next few months. Surely these new high end cards by the board partners would not be coming out if better GPUs were coming in the next, say, 6 months. I really have no idea what the amount of time board partners would want to plan for in terms of high-end marketability of these cards, but 6 months or more sounds good to me.
  • Yojimbo - Thursday, February 16, 2017 - link

    Oh, furthermore, what you said about the cars is off base. They will talk about self driving cars at CES and GTC because it is appropriate for them to do so there. But GDC is a games development conference. So they will talk about gaming. I am sure they will talk about VR, as VR is part of gaming. But they won't only talk about VR.
  • MattMe - Friday, February 17, 2017 - link

    Get out of here with your reason and logic.
  • dcurve - Thursday, February 16, 2017 - link

    I know they have no reason to be, but this comes off as desperate by AMD. Nvidia has the NDA lift for the 1080Ti, they will likely announce the actual 1080Ti GPUs, possibly giving specs, and AMD is going to say what? Here's the Ryzen everyone knew was coming?

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