In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.

Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.

It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.

Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.

Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations.  We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.

We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.

Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones. 

We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content. 

The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.

The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.

There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.

I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.

I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.

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  • Anand Lal Shimpi - Saturday, March 9, 2013 - link

    Is something like this what you're looking for?

    http://images.anandtech.com/reviews/grey.jpg
    http://images.anandtech.com/reviews/lightergrey.jp...
    http://images.anandtech.com/reviews/reallylight.jp...

    Take care,
    Anand
  • Pfffman - Sunday, March 10, 2013 - link

    Those would help :)

    Game Informer has a "Lights off" option which pretty much reverses black and white on text which could help with that? Just a suggestion.
  • Dupl3xxx - Saturday, March 9, 2013 - link

    Overall very neat and stylish design. But, as others before me already pointed out, a dark / black background with light text as an "opt in" would be nice for those late night readings ;)

    And of cos', keep the great quality content coming!
  • Ikefu - Saturday, March 9, 2013 - link

    The contrast is way to high. I really do not like white backgrounds as it is unpleasant to read for sustained periods of time. The other issue I have with the background is that I think it is the cause of the cluttered main page feeling.

    The main page seems very noisy to me but the more I like the more I think this is caused by the high contrast making every background to content box transition scream so loud it pulls your eyes to it and away from the content itself.

    I do like that there is more content on the main page scrolling down. Kudos there! But though I like the "More Pipeline Stories" box I think the high contrast is making it seem a very jarring transition between the recent stories and the older. (Also, story picture scaling seems an issue)
  • Anand Lal Shimpi - Saturday, March 9, 2013 - link

    Do any of these mockups help?

    http://images.anandtech.com/reviews/grey.jpg
    http://images.anandtech.com/reviews/lightergrey.jp...
    http://images.anandtech.com/reviews/reallylight.jp...

    Take care,
    Anand
  • hughlle - Saturday, March 9, 2013 - link

    A little bit cramped on the main page, but otherwise I think it looks great. Text on white doesn't really seem to be an issue for me myself. When reading I'm rather used to black text on white page, for some reason.

    My only request, canwepeasehave a section on the drop down menu for components, for peripherals. I mean you've only in the last week reviewed a keyboard, but should I wish to look for a review of that keyboard, or say a mouse, where would I look without using the search feature which in the past has proven a touch difficult in terms of the relevance of the results to what you really want.
  • Anand Lal Shimpi - Saturday, March 9, 2013 - link

    Very good point - will add it to the list :)

    Take care,
    Anand
  • Hlafordlaes - Saturday, March 9, 2013 - link

    I am fine with the site changes.

    I would like to see the prominent DailyTech sidebar get nixed. The site is of far lower standards than AT, and often spouts anti-science. Not the best company to keep, IMO.
  • 3ogdy - Saturday, March 9, 2013 - link

    Just took a look at the Bench section... it would actually be VERY DIFFICULT to make it any WORSE!!!!!!! What's the point in changing the colors for the comparison bars and use a fading effect...????? They're supposed to be clearly visible, not invisible! God damn Anandtech!
  • Rand - Saturday, March 9, 2013 - link

    I like the new design overhaul, it's a small but appreciated improvement.
    My only complaints are the sheer stark whiteness of everything, as others have said it's so glaringly bright it's a little straining on the eyes. Not unreadable by any means, but it's not a particularly pleasant site to stay on for long.

    A slightly grayer tone to the white rather then strict 255:255:255 would be a huge improvement.

    Aside from that, the only thing I might change is having slightly bigger text blurbs under the first four articles. Their a bit short now. That's a small thing though, the layout I like. The colour scheme is fine... just not so heavily contrasted please.

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