Many consider me to be a 4K hater. The past few trade shows I’ve attended have been pushing it on consumers to replace their TVs, but I see less value in it. When it comes to a computer display, it is a different game. Unlike a 50” TV, we sit close to our monitors, even if they are 30” in size. We also have no worries about a lack of native content, since everything is rendered on the fly and native. There are no issues with the lack of HDMI 2.0, as DisplayPort 1.2 can drive a 3840x2160 screen at 60 Hz.

When it comes to 4K on the desktop, my main question is: how much difference will I see? ASUS is one of the first with a HiDPI display in the PQ321Q. While not truly 4K, it is a 3840x2160 LCD display that can accept an Ultra High Definition (UHD) signal over HDMI and DisplayPort. It also clocks in at a wallet-stretching $3,500 right now. The question is, are we seeing the future with displays here, or are we seeing a niche product?

What does 4K/UHD/HiDPI bring to the desktop? We’ve seen it for a few years now in smartphones and tablets, making their smaller screens more usable for reading and general work. My initial thought is more desktop space, as that is what it has meant before. With a 32” monitor and a pixel density this high, running it without any DPI scaling leads to a desktop where reading text is a huge pain. Instead I believe most users will opt for DPI scaling so elements are larger and easier to read. Now you have something similar to the Retina screen on the iPhone: No more desktop space compared to a 2560x1440 monitor, but one that is razor sharp and easier to look at.

To get to this pixel density, ASUS has relied upon a panel from Sharp that uses IGZO technology. IGZO (Indium gallium zinc oxide) is a material that replaces amorphous silicon for the active layer of an LCD screen. The main benefit is higher electron mobility that allows for faster reacting, smaller pixels. We have seen non-IGZO panels in smartphones with higher pixel densities, but we don’t have any other current desktop LCDs that offer a higher pixel density than this ASUS display. IGZO also allows for a wide viewing angle.

ASUS has packed this LCD into an LED edge-lit display that only extends to 35mm thick at the maximum. Getting to that thinness requires a power brick instead of an internal power supply, which is a trade-off I’d rather not see. The 35mm depth is very nice, but unlike a TV most people don’t mount a desktop LCD to the wall so I’d take the bulk to avoid the heavy power brick. It does lead to a cooler display, as even after being on for two consecutive days the PQ321Q remains relatively cool to the touch. The power brick itself is quite warm after that period.

Unlike most ASUS displays that click into their stand, the PQ321Q is screwed in with four small screws. This seems to be another attempt to cut down on the thickness of the display, as that mounting mechanism takes up space, but I like the quick release that it offers. Inputs are provided by a single DisplayPort and a pair of HDMI 1.4a inputs. In a nice touch these inputs are side mounted, instead of bottom mounted, making It easy to access them.

Be aware that HDMI 1.4a is really not designed around UHD/4K resolutions, and so your maximum frame rate is only 30p. If you’re watching a 24p film it won’t matter, but there is no real source for those right now anyway. HDMI 2.0 is supposed to resolve this issue, but that was promised at CES this year, and I think we’ll be lucky to see it at CEDIA in September.

One area that the ASUS falls a bit short in is the On Screen Display (OSD). While clear and fairly easy to work in, it takes up most of the screen and you can’t resize it or reposition it. Moving to 4K might have required a new OSD to be developed and it just isn’t totally refined yet, but it needs some work. It isn’t awful as it’s easy to work in, and offers a user mode with a two-point white balance, but it isn’t at the top of the game.

The full specs for the ASUS are listed below. Once this beast is unboxed, lets set it up.

Video Inputs 2xHDMI 1.4a, 1xDisplayPort 1.2 with MST
Panel Type IGZO LCD
Pixel Pitch 0.182mm
Colors 1.07 Billion
Brightness 350 cd/m2
Contrast Ratio 800:01
Response Time 8ms GTG
Viewable Size 31.5"
Resolution 3840x2160
Viewing Angle (H/V) 176/176
Backlight LED
Power Consumption (operation) 93W
Power Consumption (standby) <1W
Screen Treatment non-glare
Height-Adjustable Yes, 150mm
Tilt Yes, -25 to 5 degrees
Pivot No
Swivel Yes, -45 to 45 degrees
VESA Wall Mounting Yes, 200mm
Dimensions w/ Base (WxHxD) 29.5" x 19.3" x 10.1"
Weight 28.7 lbs.
Additional Features 3.5mm Input and Output, 2Wx2 speakers
Limited Warranty 3 Years
Accessories DisplayPort cable, USB to RS232 adapter cable
Price $3,499


Setup and Daily Use
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  • cheinonen - Tuesday, July 23, 2013 - link

    And then after that you're going to sell far fewer, so your profit margins are going to have to change to adapt for that as well, and it really winds up making them far more expensive. It really is the best looking display I've used and the one I most want to keep around after the review period. Companies should be rewarded for taking the risk in releasing niche products that help push the market forward, and really are a breakthrough.
  • Sivar - Tuesday, July 23, 2013 - link

    Ideally they can cut 3 good 15" displays from the failed 30" material.
    Whether the process actually works this way, I don't know.
  • madmilk - Tuesday, July 23, 2013 - link

    It doesn't work that way. That's like saying Intel can cut a quad core CPU into two dual core CPUs.
  • sunflowerfly - Wednesday, July 24, 2013 - link

    Where do you think Intel gets lower core count CPU's? They actually do disable cores and sell them for lower spec parts.
  • DanNeely - Thursday, July 25, 2013 - link

    They've done so in the past, and IIRC still do bin GPU levels that way; but in all their recent generations the dual and quad core CPUs that make up 99% of their sales have been separate dies.

    Your analogy breaks down even for the handful of exceptions (single core celeron, quadcore LGA2011); since the LCD equivalent would be to sell you a 15" screen in a 30" case with a huge asymmetric bezel covering 3/4ths of the panel area.
  • Calista - Thursday, July 25, 2013 - link

    It's not just the parts getting more expensive to manufacture, it's also because the manufacturer knows it's a high-margin product. The difference in price for an APS-C vs an FF sensor is on the order of a magnitude smaller than the difference in price between the complete cameras, i.e. $500 vs $2500, even if the FF camera obviously also include faster processing, higher quality body etc.
  • YazX_ - Tuesday, July 23, 2013 - link

    companies would like like to milk users as its brought to Desktop marketed as NEW TECH, this is the only reason why its very pricey, and dont forget that on the next months other companies will bring their products into competition which will help greatly in reduce the prices.
  • Fleeb - Tuesday, July 23, 2013 - link

    This reply is better than yours:
  • madmilk - Tuesday, July 23, 2013 - link

    No worries, there's a 4K 39" TV on Amazon for $700. Since that TV has the same number of pixels and isn't a whole lot bigger, I think we will soon be seeing these 32" displays fall into that sub-$1000 range as well.
  • peterfares - Wednesday, July 24, 2013 - link

    That screen is lower quality and doesn't have an input capable of driving it at 60Hz at 4K

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