Conclusions

The ASUS ROG Swift PG278Q is a monitor that is good when it comes to the usability features, but falls short on many of the objective measures. With a well designed stand, a pair of USB 3.0 ports, and a nice OSD, it is a display that is easy to use and adjust. It has a TN panel, but it is easy to make sure it is in line with your eyes and won't suffer as much color shifting and other issues that TN often can.

However, it doesn't have any side USB ports, only a single DisplayPort 1.2 input, and the uniformity of the display leaves a lot to be desired. The pre-calibrations numbers are decent though not exceptional, but the uniformity data isn't good. There are issues at the top and lower-right of the display that cause the backlight uniformity to be bad and the color uniformity to suffer as a result.

Of course most people are buying a G-SYNC display for gaming, not image editing, and here the ROG does well. Compared to the previously reviewed Acer 4K G-SYNC, the ASUS is superior for gaming. The extra resolution of the Acer may work better for movies or daily work, but for gaming the ASUS does a better job today. The main drawback of the ASUS is the use of a TN panel over IPS, though Acer has shown a 144Hz IPS G-SYNC display they plan to release. Since IPS has more image retention than TN we aren't sure how this will perform in real life, but it might be an answer for gaming and daily use.

For the gamers ASUS is targeting with this display, the ROG Swift PG278Q is a very good choice. The resolution is more appropriate for gaming than a 4K display, and the objective measurements are better as well. ASUS could add some additional USB 3.0 ports but that isn't a major loss. Overall the ROG is a very good monitor for the target audience.

If there's one major concern, it's pricing. There are plenty of 27" 2560x1440 IPS displays available with prices starting well under $500, and with many of those you can even overclock the signal to varying degrees (so 80-90 Hz is often achievable). You don't get G-SYNC or any other form of adaptive V-SYNC, but you do often get better image quality. With a current price of $790 online, the PG278Q is roughly twice the cost, making it very much a premium gaming accessory for NVIDIA GPU owners. It's expensive, yes, but then unlike a high-end GPU there's a good chance you'll still be able to happily use this display five years down the road.

Power Use, Gamut, Input Lag
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  • tanooki - Friday, February 13, 2015 - link

    Unfortunately you're misinterpreting refresh rate for response time.
    The ASUS monitor has 1ms response time while the
    Acer: "one of the world’s first IPS monitors with a response time of only 4ms G-to-G"
  • DiHydro - Friday, February 13, 2015 - link

    If it is 4 ms Gray to Gray, that means it should be able to achieve 144 Hz if the screen is refreshing at that. Required response time for 144 Hz is 6.944... ms. 4 ms on the dot would get you 240 Hz, and of course 1 ms should equal 1000 Hz.

    That does not mean these displays will not have input lag, another issue for FPS and fast paced games, or terrible picture quality, an issue for everyone and movies especially.
  • doggghouse - Tuesday, February 17, 2015 - link

    If they advertise "4ms GtG," it is most likely closer to a 6ms average transition time. If you read the reviews on TFT Central, when they measure actual pixel response times, they are often about 2-3ms higher than the reported value. For example, the Swift is a supposed "1ms GtG" panel, but in practice the average transition time was about 3ms.

    In reality, the ghosting effect of slow pixel response times could be a minor problem for an IPS running at 120+ Hz, however... I'd take an IPS running at 120Hz over one at 60Hz any day... the blur caused by ghosting is minimal compared to the blur caused by 60Hz persistence compared to 120Hz persistence.

    The one thing that incredibly fast pixel response times allow for is strobing, which makes LCD behave practically like a CRT display, meaning practically 0 motion blur. For now, IPS doesn't look like it can transition fast enough for a clean strobe.
  • yefi - Friday, February 13, 2015 - link

    Sorry, I misread low for lower. TN is still the quickest to be sure, though as DiHydro points out, IPS should now cleanly manage transitions at 120 and 144Hz.
  • theunwarshed - Saturday, February 14, 2015 - link

    that's advertised, the true response time is closer to 3ms on "normal" OD settings for the Swift per: http://www.tftcentral.co.uk/reviews/asus_rog_swift...
  • theunwarshed - Saturday, February 14, 2015 - link

    if we're talking total input lag (signal processing+response time) than BenQ's XL2720Z is actually a little faster. it's a TN 144hz, 3d vision w/o g-sync @ $450. a better deal imo than the Swift.
  • mackanz72 - Monday, February 16, 2015 - link

    27" @ 1080p? And i thought 24" @ 1200p was bad.
    How in the world is that a better deal?
    I'm not saying the Swift is a good deal, since it is really a crappy piece of junk seeing all the quality issues it has. Online shops are stockpiling refurbished units from Asus that few wants to touch with a ten foot pole.

    But 27" and only 1080p in 2015? No way.
  • FlushedBubblyJock - Sunday, February 15, 2015 - link

    One hopes that AMD can finally deliver it's freesync vaporware, but no one should hold their breath.
    I think Asus and their ROG is hoopla is half the tax.
    Next we'll get a $300 over normal price 1nf1n1ty gamerz gsync so all the drooling ad controlled robotic braggers can forum it up.
    Well at least it's not quite as bad as apple fans.
  • D. Lister - Thursday, March 12, 2015 - link

    AMD will indeed deliver FreeSync. They've got a bunch of monitor manufacturers onboard for this (who admittedly would just need to add a few extra lines of code to their firmware for this, but still), so they can't just back out now.

    <speculation > The problem is with the way FS works. When the framerate is reasonably consistent, it would work fine, but if the framerate is jumping around, there would probably be some stuttering. Ultimately I suppose, as per AMD's MO of late, it would be another compromise between price and quality.</speculation>
  • Raphash - Wednesday, February 18, 2015 - link

    I paid the nVidia tax... I was one of the lucky folks that got this monitor when it first came out. Boy was that an adventure!!! Constantly trying to find someone that had a stock of it. Anyways, I was also fortunate enough to get a great display in terms of backlight bleed etc. I have had ZERO issues with mine. Now that I have seen G-Sync in motion... I would have gladly paid $1,000 for this monitor. Fortunately, I got mine for $800. This monitor is truly the best gaming monitor I have ever owned!!! For me, it even beats out my old trusty Sony GDM-500 display and that's saying something!!

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