Nokia London 2018: Smartphone Launch Live Blog (5pm UK, 4pm UTC)

11:51AM EDT - Nokia is having an event in London today for a launch of a new smartphone. We're here ready for a Live Blog. It starts at 5pm UK, or 4pm UTC / Noon ET.

11:52AM EDT - A small venue for a London launch, about 150 people. Mostly press, I suspect customers as well

11:52AM EDT - We should start in just under 10 minutes or so

11:57AM EDT - For those that want to watch the livestream, it can be found here: https://www.youtube.com/watch?v=SB2n6biiNeg

11:57AM EDT - In the future I want to embed livestreams into our Live Blogs. Hopefully that might happen :)

12:00PM EDT - Insert electronic sonic with Nokia themetune

12:00PM EDT - Here we go

12:00PM EDT - Florian, CEO of HMD to the stage

12:01PM EDT - Another special day for Nokia

12:01PM EDT - Latest member to Android family

12:01PM EDT - Momentum with nokia devices across the world

12:01PM EDT - Top 5 smartphone brand in Europe

12:01PM EDT - One of the fastest growing players in the industry

12:02PM EDT - Been able to deliver on expectations

12:02PM EDT - A brand that is built on the love of Nokia fans

12:02PM EDT - Millions of fans engage directly on social channels

12:02PM EDT - 70k beta lab users across the world

12:03PM EDT - This summer, launched Nokia 6.1 Plus and 5.1 Plus

12:03PM EDT - Will see a bolder HMD

12:03PM EDT - tremendous response in markets such as India

12:03PM EDT - Nokia 6 plus sold out every time it went on sale

12:03PM EDT - Early success has strengthened resolve

12:04PM EDT - Smartphones that bring value in features and price

12:04PM EDT - Today is another key step

12:04PM EDT - Double down on operator efforts and accelerate momentum

12:04PM EDT - Enabling fans to get their hands on the latest devices

12:04PM EDT - Today is going to launch our most widely available smartphone across Europe

12:05PM EDT - with secure android and premium design from Nokia

12:05PM EDT - Portfolio approach covers key price points

12:05PM EDT - Nokia is becoming a great choice for enterprise customers

12:05PM EDT - Now for the latest

12:05PM EDT - Chief Product Officer, Juho, to the stage

12:06PM EDT - Going back to basics

12:06PM EDT - Nokia stays true to inherent built quality that Nokia is known for

12:06PM EDT - Nokia wants to exceed real-life expectations

12:06PM EDT - designing devices with the latest technology to exceed expectations

12:06PM EDT - Pure secure Android with Android One

12:07PM EDT - Nokia is all about real-life

12:07PM EDT - >Not that fake life?

12:07PM EDT - Announcing deeper differentiation across the portfolio

12:07PM EDT - A new addition to the Nokia 7 Plus market

12:08PM EDT - Nokia 6.1 and 6.1 Plus in October

12:08PM EDT - Nokia 8 and 8.1 Sirocoo on November

12:08PM EDT - All four coming to Android 9.0 Pie

12:09PM EDT - New Phone: Nokia 7.1

12:09PM EDT - New zeiss imaging solution

12:09PM EDT - New generation of Nokia design

12:09PM EDT - At exceptional value from a brand you trust

12:09PM EDT - Video time

12:10PM EDT - Bothies

12:10PM EDT - HDR video

12:11PM EDT - It's not about integrating the latest technology, it's how to encapsulate it in a beautiful design

12:11PM EDT - novel materials and manufacturing

12:11PM EDT - Alu core with extruded frame with 6000-series Alu with nanomolding

12:11PM EDT - Twice anodized

12:11PM EDT - Accentuated details

12:12PM EDT - Taken factors from watch making

12:12PM EDT - depth and light with personality

12:12PM EDT - two colors

12:12PM EDT - Gloss Midnight Blue and Gloss Steel (with copper accents)

12:12PM EDT - Dual camera

12:13PM EDT - 12MP 1.28 micron primary camera + 5MP depth sensor. two-phase detection

12:13PM EDT - Mimics the behaviour of the human eye

12:13PM EDT - True-to-life HDR algorithms

12:14PM EDT - Effortless use of Bokeh

12:14PM EDT - Live Bokeh

12:14PM EDT - Pro Camera mode

12:14PM EDT - manual control of key attributes in Pro mode

12:14PM EDT - Live stream from your camera app

12:15PM EDT - Advanced AI for filters and masks

12:15PM EDT - >Is it really AI ?

12:15PM EDT - Can now adjust width of bothies on the screen

12:15PM EDT - PureDisplay

12:15PM EDT - 5.84-inch FHD+ display

12:16PM EDT - Includes Pixelworks chip

12:16PM EDT - HDR display support

12:16PM EDT - 1m:1 dynamic ratio, 5m pixels per second processed for video

12:16PM EDT - Convert content to HDR

12:16PM EDT - 16-bit HDR processing pipe

12:16PM EDT - >This is the same as the ZTE Axon 9 Pro

12:17PM EDT - Expanded dynamic range

12:17PM EDT - HDR Tone Mapping

12:17PM EDT - Adjusts to ambient environment

12:17PM EDT - auto adjust colors, brightness, etc based on environment

12:17PM EDT - Enhanced sunlight readability

12:18PM EDT - Snapdragon 636 with +40% perf over S630

12:18PM EDT - Lower power when consuming content

12:18PM EDT - Android One

12:18PM EDT - Almost ready to go to Pie

12:19PM EDT - Google to the stage

12:19PM EDT - Brings AI adaptations to everyone

12:19PM EDT - Adaptive brightness and adaptive battery

12:19PM EDT - Digital wellbeing

12:19PM EDT - Learn how to use your phone

12:20PM EDT - App Actions for Google Assistant to predict user behaviour

12:20PM EDT - Monthly security updates for 3 years, OS updates for 2 years

12:20PM EDT - Certified for AR apps

12:20PM EDT - Android Enterprise Recommended

12:21PM EDT - Rigorously tested by Google

12:21PM EDT - Also, two premium audio products

12:21PM EDT - Wireless ear buds and wireless ear phones

12:22PM EDT - 16 hours use per charge

12:22PM EDT - Sweat and splash proof

12:22PM EDT - 10 hours playback on a single charge

12:22PM EDT - pause a call by connecting the earbuds

12:22PM EDT - Now for availability and pricing

12:23PM EDT - Pre-order tomorrow for EU, next week for rest of world

12:23PM EDT - EU customers from 299 Euro to 349 Euro later this month

12:23PM EDT - UK from 17th October from £299

12:24PM EDT - Partners are very excited

12:25PM EDT - Time for a hands on