Honor 7X & V10 Western Launch Event: A Live Blog (2:30pm UTC)by Ian Cutress on December 5, 2017 8:30 AM EST
09:05AM EST - Today Honor is announcing a new smartphone coming to EMEA and the Americas: the Honor 7X. The 7X has actually already been announced for the Asia-Pacific market, however Honor is emphasizing its message for western markets with its launch today in London.
09:07AM EST - Going to start in about 20 minutes here
09:23AM EST - Under than 10 minutes. Showing all the Honor PR videos on the screen while everyone is sitting down
09:25AM EST - This is my third Honor launch if I remember correctly, after the Honor 8 and 6X. The Honor 8 had Brooklyn Beckham as their 'celebrity' on stage.
09:26AM EST - Honor likes to promote itself as a young person, 'on-line' brand
09:26AM EST - Technically it is a sub-brand of Huawei, but with different design, advertising and sales departments
09:27AM EST - But Huawei reps know next to nothing on Honor, and somewhat vice versa
09:27AM EST - The Honor 7X is the launch product today. It has been plastered all over the marketing materials
09:27AM EST - This event is called the 'global launch', but technically it has already been launched in China / parts of Asia
09:29AM EST - We're expecting this launch variant (the 'global' launch variant?) to be pretty much identical in design, but perhaps with slightly different LTE band configurations for Europe, Africa, and the Americas
09:30AM EST - Of course, the press event we're covering today allows Honor to go through all of their new features and hardware
09:31AM EST - The Twitter tag for the event is #MaxYourView, alluding to the 'full-screen-like interface' of the display
09:34AM EST - 3 minute warning
09:37AM EST - Opening video, emphasizing the dual camera with the IOOI styling
09:38AM EST - BMX style riders on the stage. A brand for young people, you know
09:39AM EST - They're just going round in circles
09:40AM EST - They're trying to get a room full of press to clap
09:40AM EST - Still going
09:41AM EST - Second intro video time
09:41AM EST - It said V10 ?
09:42AM EST - Icy crystals floating in space and shattering? Particle waveforms? I'm not getting the message here
09:43AM EST - Neurons? AI?
09:43AM EST - This is an odd video
09:44AM EST - Now the Senior Product Manager hits the stage, Neils someone?
09:44AM EST - George Zhao, President of Honor, to the stage
09:44AM EST - Honor 7 launched 2 years ago in London
09:45AM EST - 'London is always a good idea'
09:45AM EST - Honor was set up in 2013, and is now the number 1 smartphone 'e-brand' in China
09:45AM EST - (Jan to Sep 2017)
09:46AM EST - China Singles Day: Sold $609M of smartphones. 90% increase over 2016
09:46AM EST - In the past two years we started to develop into the global market
09:46AM EST - We have achieved some success
09:47AM EST - Number 3 market share in Russia, No 1 market share in Finland
09:47AM EST - Success during Black Friday: 6X best seller in unlocked phones on Amazon in US
09:47AM EST - 'Our phone works in the global market'
09:48AM EST - 'We define our global strategy'
09:48AM EST - Most important thing for Honor is the product
09:48AM EST - Honor V, Honor N, Honor X and Honor Lite
09:48AM EST - Honor V: Top Tech and Perf
09:49AM EST - Honor N (e.g Honor 8): Aesthetics and Function
09:49AM EST - Honor X: Flagship features with mainstream price
09:49AM EST - Honor Lite: 'Accessible Aesthetics with unbeatable value'
09:50AM EST - Honor Magic: first Honor AI phone. Not launched widely due to the ecosystem
09:50AM EST - This year launched the Honor 9
09:51AM EST - Second most popular color at retail, after the blue, was the glassy green
09:51AM EST - 'We design our smartphones for young people (or young at heart)'
09:52AM EST - 'we grow together with young people and young people sports, music, and e-games'
09:53AM EST - Our store style is unique - a place for young people to join together to enjoy technology and make friends
09:53AM EST - We want to be friends of young people
09:53AM EST - 'Low date of stock'
09:53AM EST - Only spend 2.5% spent on marketing
09:54AM EST - Leverage channel partner and retail partner for direct communications
09:54AM EST - Less-to-no risk, so can accept low margin to sell Honor products
09:55AM EST - Honor is very confident about the brand, the business model, and the spirit
09:55AM EST - Honor wants to redefine the global smartphone map with a global expansion strategy\
09:55AM EST - Expanding in Europe, US. Then Russia, Turkey, India, Middle East and Africa
09:56AM EST - Honor wants to become the top brand
09:56AM EST - We want to improve our global market
09:56AM EST - Honor wants to be Top 5 in 3 years, Top 3 in five years
09:57AM EST - Currently, 15% of revenue is overseas, 85% is overseas. Aiming for 50/50 in 2020, and 60/40 in 2022
09:58AM EST - So 60% overseas revenue in 2022, 'to make honor a truly global brand'
09:58AM EST - co-create the future with partners: media, retail, distribution
09:59AM EST - Now for another video
09:59AM EST - IOOI means dual camera and maximising the screen size
10:00AM EST - The X-series is defined by its price range. Taking flagship features down to that price
10:00AM EST - For 7X, the full screen display is the key feature
10:01AM EST - Already 2 million Honor 7X phones shipped in China already
10:01AM EST - 'Almost 100% positive reviews' ...
10:02AM EST - Now for an intro video
10:02AM EST - > They're really pushing the bezels
10:03AM EST - Powered by Kirin... 659 I think
10:04AM EST - 5.93-inch Full View display
10:04AM EST - Two colors: Black and Blue
10:04AM EST - Also, now in Gold
10:05AM EST - 2.7mm narrower and 2.8mm shorter than iPhone 8 Plus
10:06AM EST - With new technology, the trend should be 5.5-inch phones to have 5.9-inch displays
10:06AM EST - 2160x1080 FHD+, with built in image enhancement
10:06AM EST - 18:9 screen
10:07AM EST - Now mentioning the benefit of 18:9 for games like FPS to see other people
10:08AM EST - one-key split screen
10:09AM EST - Daylight modeto sharpen the display, night time mode for 3 nits
10:09AM EST - Dual 16MP rear camera, 8MP front camera
10:09AM EST - Portrait mode for both front and rear camera
10:09AM EST - Gender beauty mode that can change modes depending if it detects a man or a woman
10:10AM EST - Gesture trigger for selfie
10:11AM EST - 3340 mAh battery. 22 days of standby, 12 hours of video, 91 hours of music, 12 hours of Internet, 21 Hours of Talking Time
10:11AM EST - Kirin 659 + 4GB DRAM
10:11AM EST - 64GB storage + Expandable 256GB MicroSD
10:12AM EST - 32 GB version as well
10:12AM EST - Phone design has a corner 'air bag design'
10:12AM EST - > President drops phone on stage twice to prove the point
10:13AM EST - Dual lens camera is 16 MP + 2 MP
10:13AM EST - 64GB + 4GB = 299 Euro / 269 GBP
10:14AM EST - Available from today in certain contries
10:14AM EST - Order on the website today from certain locations and get a 'special prize'
10:15AM EST - Now for another Honor product... ?
10:15AM EST - Honor View Series
10:16AM EST - It's Honor's salute to the ultimate technology
10:16AM EST - Last year was the Honor Magic, this year the View 10 will have AI
10:17AM EST - First member is the View 10
10:17AM EST - 5.99-inch screen, FHD+
10:17AM EST - Metal body
10:18AM EST - Pure blue and Pure black
10:18AM EST - Comparing sizes to other flagships
10:19AM EST - 6.97mm thick, 3750mAh
10:19AM EST - thinner than Note 8 and iPhone X, bigger battery than both
10:20AM EST - Fingerprint sensor in front
10:20AM EST - 3.5mm jack
10:20AM EST - embedded fingerprint sensor into glass
10:21AM EST - Now for a video with some sort of robot
10:21AM EST - Kirin 970
10:23AM EST - 'Design is futuristic and shows high status'
10:23AM EST - Colors: Navy Blue
10:23AM EST - Midnight Black
10:24AM EST - Full View display
10:24AM EST - Integrated AI function from Kirin 970
10:24AM EST - 'Better than any AI smartphone on the market'
10:25AM EST - > That's an odd claim. Mate 10 and Mate 10 Pro has the same chip
10:26AM EST - Recognizes 33 images per second. iPhone X does 16, Note8 does 2
10:27AM EST - >This would mean image recognition while recording video. Waiting for that feature to be enabled
10:27AM EST - Facial recognition unlock. Do not need to switch on screen to enable face detection
10:28AM EST - *feature will be provided by OTA update
10:28AM EST - He tried 10 times. It worked twice...
10:29AM EST - Current face ID does not support payment security - so Honor keeps the fingerprint sensor
10:29AM EST - Closed-eye face unlock prevention: stop people unlocking phone while you sleep
10:30AM EST - Hidden notification support - if it sees your face, it will disable the privacy protection for notifications
10:30AM EST - AI will follow your face to keep rotation as you are laying down - will not rotate
10:31AM EST - again, OTA update
10:31AM EST - Intelligent Screen On when you're looking at the phone
10:32AM EST - 'Easy Talk' - whispering detection
10:32AM EST - Support with Microsoft for offline translation (like Mate 10)
10:36AM EST - Open AI ecosystem for app development
10:37AM EST - Partnership with DJI - fly a DJI Mavik drone with voice control
10:38AM EST - Uses AI to talk to the drone in busy environments
10:39AM EST - 6GB DRAM, 128GB Storage
10:39AM EST - 3750 mAh
10:40AM EST - Supports Supercharge: 5V 4.5A
10:40AM EST - 50% charge in 30 mins
10:40AM EST - Supports dual 4G and dual VoLTE
10:41AM EST - EMUI 8.0
10:41AM EST - Game Suite
10:42AM EST - AI can predict graphics to make games smoother
10:43AM EST - View 10 is the official smartphone for both games
10:44AM EST - 20MP + 16MP 2-in1 PDAF with Dual ISP and Wide Aperture
10:46AM EST - 'View 10 has an AI camera'
10:47AM EST - Real Time recognition with AI, like Mate 10/Pro
10:47AM EST - 13 scenes detected
10:49AM EST - 13MP front camera
10:50AM EST - post-processing bokeh
10:50AM EST - Portrait recognition in group selphies
10:51AM EST - Pull the person out of the photo and change the background
10:51AM EST - AI Motion Detection
10:52AM EST - AI Zoom to enhance details at zoom
10:53AM EST - Super-resolution imaging
10:54AM EST - helps improve quality of Facebook and Instagram photos and compensate for low resolution... apparently
10:54AM EST - *The feature needs app support
10:55AM EST - Facebook, Instagram and Line supported today
10:57AM EST - Price for 6GB / 128GB is 499 Euro / 449 GBP
10:57AM EST - Coming January 8th
10:58AM EST - One more thing...
10:58AM EST - New technologies
10:59AM EST - A 3D Facial recognition system similar to iPhone X ? Facial avatar
11:00AM EST - Point Cloud sensor, 1200x800
11:00AM EST - 400ms facial unlock, create your own 'honor' animoji
11:01AM EST - more detailed animoji than Apple
11:01AM EST - Also 3D small object reconstruction
11:01AM EST - sub-millimeter reconstruction
11:02AM EST - Also showcasing Sync Play
11:02AM EST - 'Create an orchestra with your friends'
11:03AM EST - (My phone is on 5% battery, refusing to upload photos - I didn't expect the press event to go on over 90 minutes. Only 60 minutes were scheduled)
11:04AM EST - That's a wrap. time for samples
11:04AM EST - .