Update 8/11: A day later, NVIDIA has published a bit more information, clarifying their product teasing and announcement plans. It looks like NVIDIA's Twitter feed jumped the gun a bit, and the 21 day countdown is actually starting today, August 11th.

Accordingly, NVIDIA has announced that they will be "usher[ing] in a new era" with a GeForce presentation on September 1st. Headed up (as always) by NVIDIA CEO Jensen Huang, this presentation will be the culmination of their ultimate countdown, and we can only deduce will be the announcement of their next-generation consumer video cards. In the meantime, NVIDIA will be posting their "favorite memories" over the next 21 days.

NVIDIA's presentation kicks off at 9am on September 1st, so be sure to check back in at AnandTech to see what the green team is up to.

NVIDIA this morning has posted a short teaser to its GeForce brand Twitter feed, announcing what they are calling the “ultimate countdown”. The pinned Tweet contains a short, abstract video, along with the ultimate countdown hashtag.

Meanwhile and more relevant, the company also updated the banner used in their Twitter profile to reflect their latest marketing campaign, with the additional text of “21 days, 21 years.”

Given the countdown theme of NVIDIA’s new campaign, it’s a reasonable bet that NVIDIA is going to be counting down the next 21 days in preparation for the announcement of something new. Which would have that announcement landing on Monday, August 31st. The 31st, in turn, happens to the 21st anniversary of when the original GeForce 256 (SDR) was announced, which would bring the entire ordeal full-circle.

NVIDIA most recently announced their Ampere GPU architecture and first datacenter product based on it – the A100 accelerator – back in May. That in turn has generated a lot of anticipation for the release of consumer parts based on the new architecture. And with NVIDIA’s current-generation Turing parts about to turn two years old, the company is historically due for a GeForce product refresh.

So we can only assume that NVIDIA is gearing up to announce Ampere gaming parts later this month. Otherwise there are going to be a lot of disappointed gamers come August 31st.

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  • Samus - Wednesday, August 12, 2020 - link

    Have you seen their naming scheme over the last decade. Their marketing has always been ridiculous. It's shocking they sell anything :P
  • FreckledTrout - Monday, August 10, 2020 - link

    I wonder if they considered Navi 21?
  • Rudde - Tuesday, August 11, 2020 - link

    It is obviously a countdown to Navi 21, duh. /s
  • RealBeast - Monday, August 10, 2020 - link

    The next one will be the *ULTIMATE* countdown and this one will be relegated to the penultimate.
  • Arbie - Monday, August 10, 2020 - link

    Or they will call the next one "penultimate" because they don't know what that means. I've seen it happen.
  • ikjadoon - Monday, August 10, 2020 - link

    This will be rebranded as the Ultimate Countdown 3.1, while next year's will be the Ultimate Countdown 3.2 2x2.
  • Spunjji - Tuesday, August 11, 2020 - link

    Oof, USB Standards burn. Nice!
  • vladx - Tuesday, August 11, 2020 - link

    It's the "ultimate countdown" not the "final countdown"

    badum tss
  • sonny73n - Tuesday, August 11, 2020 - link

    Last. Final. Concluding. Conclusive. So it is the final countdown.
  • vladx - Tuesday, August 11, 2020 - link

    Best.Extreme.Most Anticipated.Ultimate

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