Update 8/11: A day later, NVIDIA has published a bit more information, clarifying their product teasing and announcement plans. It looks like NVIDIA's Twitter feed jumped the gun a bit, and the 21 day countdown is actually starting today, August 11th.

Accordingly, NVIDIA has announced that they will be "usher[ing] in a new era" with a GeForce presentation on September 1st. Headed up (as always) by NVIDIA CEO Jensen Huang, this presentation will be the culmination of their ultimate countdown, and we can only deduce will be the announcement of their next-generation consumer video cards. In the meantime, NVIDIA will be posting their "favorite memories" over the next 21 days.

NVIDIA's presentation kicks off at 9am on September 1st, so be sure to check back in at AnandTech to see what the green team is up to.


NVIDIA this morning has posted a short teaser to its GeForce brand Twitter feed, announcing what they are calling the “ultimate countdown”. The pinned Tweet contains a short, abstract video, along with the ultimate countdown hashtag.

Meanwhile and more relevant, the company also updated the banner used in their Twitter profile to reflect their latest marketing campaign, with the additional text of “21 days, 21 years.”

Given the countdown theme of NVIDIA’s new campaign, it’s a reasonable bet that NVIDIA is going to be counting down the next 21 days in preparation for the announcement of something new. Which would have that announcement landing on Monday, August 31st. The 31st, in turn, happens to the 21st anniversary of when the original GeForce 256 (SDR) was announced, which would bring the entire ordeal full-circle.

NVIDIA most recently announced their Ampere GPU architecture and first datacenter product based on it – the A100 accelerator – back in May. That in turn has generated a lot of anticipation for the release of consumer parts based on the new architecture. And with NVIDIA’s current-generation Turing parts about to turn two years old, the company is historically due for a GeForce product refresh.

So we can only assume that NVIDIA is gearing up to announce Ampere gaming parts later this month. Otherwise there are going to be a lot of disappointed gamers come August 31st.

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  • Aephe - Monday, August 10, 2020 - link

    If this is the "ultimate countdown" what's the next one going to be called? Reply
  • surt - Monday, August 10, 2020 - link

    The announcement is that NVIDIA is winding down operations, actually, so there will be no more countdowns. Reply
  • haukionkannel - Tuesday, August 11, 2020 - link

    Stupendous countdown ofcourse! Reply
  • Flunk - Monday, August 10, 2020 - link

    It's the ultimate countdown... so far.

    They could use the same messaging every single launch!
    Reply
  • extide - Monday, August 10, 2020 - link

    Perhaps, The FInal Countdown Reply
  • Peskarik - Monday, August 10, 2020 - link

    We're leaving together,
    But still it's farewell
    And maybe we'll come back
    To earth, who can tell?
    Reply
  • RealBeast - Monday, August 10, 2020 - link

    OMG, I hate that song since GEICO or somebody plays it all the time! Reply
  • PeachNCream - Tuesday, August 11, 2020 - link

    Don't you have an ad blocker of some sort? I never see/hear any of those things these days. Reply
  • Holliday75 - Tuesday, August 11, 2020 - link

    Whats this ad blocker you speak of? Did you hire someone to hit mute on the television remote during commercials? Reply
  • jtd871 - Monday, August 10, 2020 - link

    Apparently, NV marketing is not thinking ahead. Reply

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