Update 8/11: A day later, NVIDIA has published a bit more information, clarifying their product teasing and announcement plans. It looks like NVIDIA's Twitter feed jumped the gun a bit, and the 21 day countdown is actually starting today, August 11th.

Accordingly, NVIDIA has announced that they will be "usher[ing] in a new era" with a GeForce presentation on September 1st. Headed up (as always) by NVIDIA CEO Jensen Huang, this presentation will be the culmination of their ultimate countdown, and we can only deduce will be the announcement of their next-generation consumer video cards. In the meantime, NVIDIA will be posting their "favorite memories" over the next 21 days.

NVIDIA's presentation kicks off at 9am on September 1st, so be sure to check back in at AnandTech to see what the green team is up to.

NVIDIA this morning has posted a short teaser to its GeForce brand Twitter feed, announcing what they are calling the “ultimate countdown”. The pinned Tweet contains a short, abstract video, along with the ultimate countdown hashtag.

Meanwhile and more relevant, the company also updated the banner used in their Twitter profile to reflect their latest marketing campaign, with the additional text of “21 days, 21 years.”

Given the countdown theme of NVIDIA’s new campaign, it’s a reasonable bet that NVIDIA is going to be counting down the next 21 days in preparation for the announcement of something new. Which would have that announcement landing on Monday, August 31st. The 31st, in turn, happens to the 21st anniversary of when the original GeForce 256 (SDR) was announced, which would bring the entire ordeal full-circle.

NVIDIA most recently announced their Ampere GPU architecture and first datacenter product based on it – the A100 accelerator – back in May. That in turn has generated a lot of anticipation for the release of consumer parts based on the new architecture. And with NVIDIA’s current-generation Turing parts about to turn two years old, the company is historically due for a GeForce product refresh.

So we can only assume that NVIDIA is gearing up to announce Ampere gaming parts later this month. Otherwise there are going to be a lot of disappointed gamers come August 31st.

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  • mrvco - Monday, August 10, 2020 - link

    I predict 'Super Duper' versions of the current 'Super' RTX cards.
  • Yojimbo - Tuesday, August 11, 2020 - link

    What should they have called the super cards?
  • sonny73n - Tuesday, August 11, 2020 - link

  • Arbie - Monday, August 10, 2020 - link

    I've seen it mentioned that naming the cards "Super" was pretty smart, because every mention of them had to use that word, even in a negative review. "Super Duper" would be both a laugh and smart. Even funnier if AMD does it.
  • mr_tawan - Monday, August 10, 2020 - link

    RTX 2080 Ultimate ? A step higher than RTX 2080 Ti ??
  • JimmyZeng - Tuesday, August 11, 2020 - link

    More like between Super and Ti -_,-
  • imaheadcase - Tuesday, August 11, 2020 - link

    I'm going to do a day one of the best one of these cards, my 1080TI is starting to show age somewhat. Still great card, but time to put it out to pasture. Assuming its a 3080TI name that is...shut up and take my money. lol
  • PeachNCream - Tuesday, August 11, 2020 - link

    Just grab a 1024x768 resolution display from your nearest thrift store or off Craigslist and you won't need to worry about buying a new GPU. Plus you get a superb aspect ratio for those big minesweeper levels.
  • blppt - Tuesday, August 11, 2020 - link

    Me too, and I'm desperate to upgrade from a relatively RECENT 2080TI with factory overclock.

    4k gaming is killer on framerates.
  • Icehawk - Tuesday, August 11, 2020 - link

    Well happy birthday to me - been stocking money away for a new card (my 970 is good but showing its age). I have an original GeForce in my nostalgia box - and it’s one of the Dell 64mb cards, oh yeah. I put a blingy blue HS on it back 21 years ago even though it had no real need :)

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