Update 8/11: A day later, NVIDIA has published a bit more information, clarifying their product teasing and announcement plans. It looks like NVIDIA's Twitter feed jumped the gun a bit, and the 21 day countdown is actually starting today, August 11th.

Accordingly, NVIDIA has announced that they will be "usher[ing] in a new era" with a GeForce presentation on September 1st. Headed up (as always) by NVIDIA CEO Jensen Huang, this presentation will be the culmination of their ultimate countdown, and we can only deduce will be the announcement of their next-generation consumer video cards. In the meantime, NVIDIA will be posting their "favorite memories" over the next 21 days.

NVIDIA's presentation kicks off at 9am on September 1st, so be sure to check back in at AnandTech to see what the green team is up to.

NVIDIA this morning has posted a short teaser to its GeForce brand Twitter feed, announcing what they are calling the “ultimate countdown”. The pinned Tweet contains a short, abstract video, along with the ultimate countdown hashtag.

Meanwhile and more relevant, the company also updated the banner used in their Twitter profile to reflect their latest marketing campaign, with the additional text of “21 days, 21 years.”

Given the countdown theme of NVIDIA’s new campaign, it’s a reasonable bet that NVIDIA is going to be counting down the next 21 days in preparation for the announcement of something new. Which would have that announcement landing on Monday, August 31st. The 31st, in turn, happens to the 21st anniversary of when the original GeForce 256 (SDR) was announced, which would bring the entire ordeal full-circle.

NVIDIA most recently announced their Ampere GPU architecture and first datacenter product based on it – the A100 accelerator – back in May. That in turn has generated a lot of anticipation for the release of consumer parts based on the new architecture. And with NVIDIA’s current-generation Turing parts about to turn two years old, the company is historically due for a GeForce product refresh.

So we can only assume that NVIDIA is gearing up to announce Ampere gaming parts later this month. Otherwise there are going to be a lot of disappointed gamers come August 31st.

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  • Spunjji - Wednesday, August 12, 2020 - link

    Nice! I think I misplaced my old 32MB GeForce DDR some time ago. The tiny fan had long-since given up, which didn't seem to bother it at all outside of 3D use.
  • SanX - Wednesday, August 12, 2020 - link

    Do NVIDIA finally add HDMI 2.1 ? There is no freaking way to connect any Samsung 8K TV to computer to get even 60Hz
  • Kevlon - Wednesday, August 12, 2020 - link

    Hmm.. My 660ti is getting very long in the tooth.. been eyeballing the 2070 super for some time, but recent price hikes have me pausing.. now that 3000 series is about to drop, I'm going to have to decide over a used 2070 super and a new 3070 super.. wondering at the difference in price there.. LOL
  • Beaver M. - Wednesday, August 12, 2020 - link

    I am starting to think prices will be the same insane amount as Turing or even worse.
    Why? Because Nvidia is starting to tease with new "awesome" features, like the coprocessor. They only ever do that when the price needs to be justified.
  • Spunjji - Wednesday, August 12, 2020 - link

    Thinking much the same here. However, given the die shrink, it's at least possible that this time around performance per dollar will rise a little - even if not as much as it would if they returned to the more sane pricing of the Maxwell era.

    Perhaps AMD might be able to help; or perhaps they'll repeat what they did with RDNA and slot into the "new normal" pricing scheme. I guess we'll see.
  • PeachNCream - Wednesday, August 12, 2020 - link

    Eh, whatever. It's nice to know something is coming, but it really isn't very significant until hardware is available, retail prices are settled, and a few reviewers have had a chance to run benchmarks so we can understand the cost vs benefits of the newest widgets rolling off the production line.
  • Spunjji - Wednesday, August 12, 2020 - link

    ^ This.

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