Following up on last week’s Radeon pricing observations, it looks like there has been one final shift in Radeon R9 290 series pricing. While R9 290 has held steady around $299 with the occasional small rebate, we’ve seen R9 290X continue to fall and drop below the roughly $400 price they were going for last week. Finally stabilizing, the R9 290X has leveled out at around $370, with a handful of cards going for even a bit less than that. At $370, the R9 290X is now $30 less than the week before and this puts it just $40 over the MSRP of the GeForce GTX 970.

Though I had been expecting prices to fall further, I am a bit surprised to see R9 290X prices drop below $400 so soon. With GTX 900 series availability still being outstripped by demand, Radeon prices needed to come down from their initial MSRPs in reaction to the NVIDIA launch, though not necessarily this quickly. Regardless, this does mean that the R9 290X is in a better position than it was last week; AMD can’t completely close NVIDIA’s technology advantage gap, but from a price/performance ratio anything that brings R9 290X closer to the similarly performing GTX 970 will help AMD’s partners move cards. In the meantime it’s worth noting that AMD appears to be sticking to their guns on influencing product value through game bundles rather than engaging in a pure price war, as the $370 R9 290X goes hand-in-hand with the continued inclusion of AMD’s Never Settle Forever bundle.

Speaking of game bundles, NVIDIA sends word this afternoon that Borderlands: The Pre-Sequel is now shipping for customers who received vouchers as part of NVIDIA’s recent game bundle. This bundle was never extended to the GTX 900 series – NVIDIA is clearly having no trouble selling those cards right now – but this offer is still active on the higher-end GTX 700 series cards as part of the company’s efforts to sell off the remaining GTX 770/780 inventory.

Fall 2014 GPU Pricing Comparison
Radeon R9 295X2 $1000  
  $550 GeForce GTX 980
Radeon R9 290X $370  
  $330 GeForce GTX 970
Radeon R9 290 $300  
Radeon R9 280X
Radeon R9 285
Radeon R9 280 $200 GeForce GTX 760
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  • meacupla - Tuesday, October 14, 2014 - link

    The gaming bundles from both nvidia and AMD were not very interesting to me, so unfortunately, that extra "value" is lost on me.

    Just give me a good card, that I don't have to pay a kidney for, and we'll call it a day.
  • Wreckage - Wednesday, October 15, 2014 - link

    AMD needs to drop the 290X to $200 and let people go and buy the games they like.
  • Creig - Wednesday, October 15, 2014 - link

    And you need to quit trolling Anandtech. $200? For a 290X? LOL!! It's nearly the same speed as Nvidia's $1,000 Titan! If any company ever needed to drop pricing, it's Nvidia.
  • Hrel - Wednesday, October 15, 2014 - link

    In fairness Nvidia is being very aggressive with the 970 and 980, even if the 760 is still over-priced.

    I'd really like to see them release the GTX960 at an MSRP of $200, tops!
  • TiGr1982 - Wednesday, October 15, 2014 - link

    Let's be realistic: based on GTX 970 starting at $330, when GTX 960 will be released, it will be around $250-260 (I suppose, no less than that) to replace older Kepler-based GTX 760.
  • just4U - Wednesday, October 15, 2014 - link

    The 970 is being priced comparable to the 770/670 that came before. The 980 is competitively priced.
  • Because0789 - Wednesday, October 15, 2014 - link

    Nope, the 670 & 770 launched at $400 and then the 770 dropped to $330 and then got replaced by the 970 launched at $330.
  • just4U - Thursday, October 16, 2014 - link

    Yeah that may be so but here their all on back-order and they range from 370-420 in price. So it seems like it's the same as the 670/770 launch. Our dollar (CAD) is a bit down from what it was though so that's a factor to.
  • meacupla - Wednesday, October 15, 2014 - link

    $1000 titan? titan was discontinued, and for a while too, bro.

    And did you totally miss out on the GTX970?
    They are far cheaper than what they replaced, which was GTX780.
  • przemo_li - Wednesday, October 15, 2014 - link

    If they bought those games for full price....

    But they have not nor have Nvidia.

    Big order mean big discount. That is beauty of game bundles.
    AMD/Nvidia are able to buy them for You for much, much cheaper, then You could (in same time frame).

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